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Abstract

Creative destruction is the phenomena of constant change through technological and/or process innovations in any given industry. Without strategy and commitment to continuous development, the process of constant change threatens any firm’s ability to establish and sustain competitive advantage over competition. Creative destruction can turn the biggest giants of today into tomorrow’s distant memories. Institutions of higher education cannot escape the tentacles of creative destruction as they are now witnessing their own industry rapidly changing. Some institutions of higher education have responded by strategically adapting while others have remained fiercely intransigent. Dr. Michael E. Porter’s five forces analysis provides a unique mechanism to convey the competitive landscape, competitive rivalry, and technological advances rapidly increasing creative destruction and change within higher education. This paper will analyze each of the five forces while uncovering the powers driving creative destruction in higher education.

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