Symbolic and Formal Appeal at the US Open Golf Championship: Towards an Integrated Theory of Consumer Behavior

Document Type

Article

Publication Date

1-1-2015

Abstract

This paper adapts a theory of literary criticism that integrates both the positivist and interpretative streams of consumer research, provides a terminology for categorizing both internal and external influences on consumption, and allows for hypothesizing about the interaction of unobservable internal processes with external observable ones.

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