E-commerce development in China: An exploration of perceptions and attitudes
Document Type
Article
Publication Date
12-1-2008
Abstract
It is widely recognized that e-commerce represents a critical resource for most business organizations. With over 1.3 billion people and double-digit economic growth, China could potentially emerge as the largest Internet and telecommunications market in the world if certain economic, environmental, and organizational barriers are effectively addressed. This chapter develops a descriptive profile of Chinese business managers with respect to their awareness of the technological infrastructure as well as their perceptions and attitudes regarding e-commerce. Management's viewpoint on a variety of environmental, organizational, and personal factors provides insight into the future of e-commerce in China within the framework of organizational commitment to e-commerce driven innovation. Findings indicate that firms interested in engaging in e-commerce in China will find a knowledgeable and supportive business climate; however, e-commerce initiatives may be hindered by constraints imposed by the current infrastructure as well as the political environment. © 2009, IGI Global.
Recommended Citation
Stylianou, Antonis C.; Robbins, Stephanie S.; and Jackson, Pamela, "E-commerce development in China: An exploration of perceptions and attitudes" (2008). College of Business and Economics. 297.
https://digitalcommons.uncfsu.edu/college_business_economics/297