Editorial: Including the audience in Integrated Marketing Communication and branding: social media, gaming, and beyond

Authors

• Daniel Emory
• Crawford Elizabeth Crisp
• Lee Shu-Yueh

Document Type

Article

Publication Date

2026

Abstract

[No abstract available]

Recommended Citation

Emory, Daniel; Elizabeth Crisp, Crawford; and Shu-Yueh, Lee, "Editorial: Including the audience in Integrated Marketing Communication and branding: social media, gaming, and beyond" (2026). College of Business and Economics. 389.
https://digitalcommons.uncfsu.edu/college_business_economics/389