Use of survey research in top mass communication journals 2001–2010 and the total survey error paradigm

Document Type

Article

Publication Date

1-1-2015

Abstract

This study identifies trends and practices in survey method use in mass communication research based on the Total Survey Error Paradigm. A content analysis of 479 survey research articles published in four top mass communication journals shows that articles in each journal differ significantly in survey mode. The self-administered print survey was the most common survey mode and most studies opted for non-probability sampling. Funded studies were more likely to employ probability samples and addressed survey research errors. Lack of information on response rates and survey limitations was a common problem in the articles. The analysis shows the surveys employed in mass communication research did not show adequate efforts in minimizing the total survey errors.

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