Group-buying e-commerce in China

Authors

Wingyan Chung, Fayetteville State University
Li Chen, Fayetteville State University

Document Type

Article

Publication Date

8-9-2012

Abstract

Group-buying is growing rapidly in emerging economies, where websites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying websites, using case studies to provide timely guidance to e-commerce practitioners and researchers. © 1999-2012 IEEE.

Recommended Citation

Chung, Wingyan and Chen, Li, "Group-buying e-commerce in China" (2012). College of Business and Economics- Faculty Publications. 100.
https://digitalcommons.uncfsu.edu/college_business_economics/100