E-market and entrepreneurship
Document Type
Article
Publication Date
12-1-2009
Abstract
The increasing growth of the e-market in last several years has attracted much attention from academicians and practitioners. However, most studies have mainly focused on discussing the case of existing companies with a number of years in business. Very little attention has been paid to how newly established businesses can benefit from using the e-market or how they may face its accompanying challenges. The purpose of this research is to shed light on how new businesses predict and perceive about e-market usage. The empirical results of this research help bridge the gap in the existing literature and provide practitioners with valuable insights about the use of e-market for new businesses.
Recommended Citation
Truong, Dothang and Bhuiyan, Mohammad, "E-market and entrepreneurship" (2009). College of Business and Economics- Faculty Publications. 243.
https://digitalcommons.uncfsu.edu/college_business_economics/243