How IT purchasing preparedness facilitates e-marketplace usage

Document Type

Article

Publication Date

2-26-2008

Abstract

Purpose - This research aims to examine the extent of e-marketplace usage from the buyer perspective. Three types of e-marketplace - third party exchange, consortium exchange, and private exchange - are compared and the impact of the buyer's information technology (IT) purchasing preparedness on the extent of e-marketplace usage is evaluated. Design/methodology/approach - A web-based survey of 359 purchasing professionals in the USA is used in the analysis of variance (ANOVA) to compare the extent of e-marketplace usage among the three e-marketplace types. Multiple regression methodology is also used to test the impact of IT purchasing preparedness on the extent of e-marketplace usage. Findings - The results indicate that there is no significant difference among the three types of e-marketplaces in regard to the extent of current e-marketplace usage and planned e-marketplace usage. Additionally, IT purchasing preparedness appears to have a positive impact on e-marketplace usage. Research limitations/implications - The research empirically confirms the positive impact of IT purchasing preparedness on e-marketplace usage. Nevertheless, it was limited to the buyer side and did not examine the interaction of IT purchasing preparedness and other influencing factors. Practical implications - The research provides useful information for companies who are using or plan to use the e-marketplace for purchasing. It also helps market participants to choose an appropriate e-marketplace based upon their own IT purchasing preparedness. Originality/value - This research fills the gap in the existing e-marketplace literature and provides empirical evidence for e-marketplace usage and the impact of IT purchasing preparedness. © Emerald Group Publishing Limited.

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