Perceived values of B2B e-marketplaces from buyer and seller perspectives
Document Type
Conference Proceeding
Publication Date
12-1-2003
Abstract
The reluctance of firms in adopting business-to-business (B2B) electronic marketplaces (EMs) raises the question about perceived values that EMs potentially create. This paper reviews extensively the literature on the perceived values of EMs from buyer and seller perspectives based on the two-dimension framework: aggregation based and collaboration based value propositions. The importance and attractiveness of those values for buyers and sellers are also discussed.
Recommended Citation
Truong, Dothang and Thuong, T. L., "Perceived values of B2B e-marketplaces from buyer and seller perspectives" (2003). College of Business and Economics- Faculty Publications. 244.
https://digitalcommons.uncfsu.edu/college_business_economics/244