Perceived values of B2B e-marketplaces from buyer and seller perspectives

Document Type

Conference Proceeding

Publication Date

12-1-2003

Abstract

The reluctance of firms in adopting business-to-business (B2B) electronic marketplaces (EMs) raises the question about perceived values that EMs potentially create. This paper reviews extensively the literature on the perceived values of EMs from buyer and seller perspectives based on the two-dimension framework: aggregation based and collaboration based value propositions. The importance and attractiveness of those values for buyers and sellers are also discussed.

This document is currently not available here.

Share

COinS